IMPLEMENTING A LOCATION-AWARE PATIENT LANDING EXPERIENCE WITH BRIGHTSPOT CMS
Learn about how DBB Software helped a leading U.S. at-home healthcare provider launch a customizable, CMS-driven landing experience using Brightspot CMS, creating a flexible first point of contact for patients while supporting location-based and workflow-specific personalization.
Industry
Healthcare & Biotech
Service
Web Development
Team
1 Engineering Manager, 2 Team Leads, 1 DevOps, 3 FE Engineers, 4 BE Engineers, 2 Tech Support, 1 Designer
Project State
August 2021 - Ongoing
Country
United States
About the Client
DispatchHealth delivers high-quality, on-demand urgent care directly to patients’ homes, giving patients an alternative to emergency rooms, urgent care clinics, and hospital visits. Their model reduces healthcare costs, increases convenience, and improves patient outcomes by bringing medical teams directly to where patients live.
THE CLIENT'S INITIAL REQUEST
DispatchHealth partnered with DBB Software to implement a flexible landing experience that could serve as the primary entry point for patients looking to receive care, while allowing non-technical teams to manage content and tailor experiences by location.
Launch a Dedicated Patient Landing Site
Create a modern landing experience that introduces DispatchHealth services and guides patients toward the correct care flow.
01
Enable Location-Based Customization
Allow the website to adapt content and availability based on the user’s location through CMS configuration.
02
Integrate CMS with Core Platform Logic
Ensure the CMS-driven site can surface dynamic data such as service availability and workflow routing.
03
SOLUTIONS WE DELIVERED
DBB Software implemented a CMS-driven landing experience that combines flexible content management with real-time platform logic.
Brightspot CMS as the Website Foundation
Supported the implementation of Brightspot CMS as the content management backbone for the DispatchHealth landing site.
Custom Brightspot Widget Integration
Built a custom widget that integrates directly into the Brightspot-managed website, enabling the CMS to interact with DispatchHealth’s core platform logic. This widget acts as a bridge between static content and dynamic care workflows.
Workflow-Aware Patient Routing
The custom widget determines the relationship between the requester and the patient, allowing the system to present the correct onboarding and care-request flow.
RESULTS ACHIEVED
Unified First Point of Contact
Established a CMS-driven landing site as the primary entry point for patients seeking care.
Location-Aware Patient Experience
Enabled content and availability to adapt based on user location without custom frontend deployments.
Workflow-Accurate Routing
Ensured patients and requesters are directed into the correct care flows based on their relationship and context.
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