Custom Marketplace Development Services
DBB Software builds custom marketplaces for retail brands, marketplace founders, and B2B distributors: a secure multi-vendor ecommerce platform that launches fast and scales to retail volume.
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What We Build Into Your Platform
AI Capabilities We Build Into Your Marketplace
AI Smart & Semantic Search
Intent-aware search and discovery that understands what buyers mean, turning a large multi-vendor catalog into fast, relevant results.
Personalized Recommendations
Real-time, behavior- and context-driven product recommendations across browse, cart, and re-engagement to lift average order value.
Dynamic Pricing Engine
ML-driven pricing that adjusts to demand, competition, and inventory in real time, with full owner control and guardrails.
AI Fraud Detection & Trust
Anomaly detection across transactions, fake reviews, and seller behavior to protect buyers, vendors, and your platform's reputation.
AI Shopping Assistant & Agentic Commerce
Conversational discovery, comparison, and task execution that meets buyers where agentic shopping is already heading.
Smart Buyer to Seller Matching
Surfaces the most relevant suppliers and products using product data, behavior signals, and deal history, proven in B2B marketplaces to cut manual review.
Product Categorization & Data Cleaning
Automated classification and normalization that slashes moderator workload and keeps catalogs consistent across many sellers.
Human-in-the-Loop Governance
Every AI capability ships with senior-engineer validation, approval gates, and observability.
Predictive Analytics & Demand Forecasting
Sales, inventory, and demand insight for owners and vendors alike, powered by unified marketplace data.
Marketplace Projects We've Delivered
Product Discovery for a B2B Social-Media Screening SaaS Platform
Challenge:
A UK screening firm ran its service as a manual, spreadsheet-driven process and wanted to turn it into an automated, multi-tenant SaaS product without committing a build budget before the core unknowns were resolved.
Solution:
Scoped manual workflow into 34 prioritized functional requirements with an MVP-versus-later split and 5 sign-off-flagged deferrals.
Reviewed an inherited prototype across 7 components and decided to replace them.
Isolated make-or-break unknowns into a ~1-week pre-build research phase with go/no-go gates.
Designed a GDPR-first architecture with isolation, PII encryption, audit logging, and data-retention controls built in.
Evaluated 6 build-vs-buy decisions across 3–4 alternatives each, every recommendation paired with a portability path so the choice stays the client's.
Result:
A buildable plan, the biggest unknowns de-risked up front, and compliance designed in.
Building Storefront CMS Blocks Across Multiple Retail Brands
Challenge:
A retail-focused e-commerce agency needed embedded frontend engineering capacity to deploy across three brand engagements (Solo Stove, Crocs, and Coach) running on different Salesforce Commerce Cloud frontends.
Solution:
Brought multi-framework Salesforce coverage so engineers can deploy to any brand engagement.
Built modular CMS components across three retail brand engagements (Solo Stove, Crocs, Coach), themed per brand and integrated with live Salesforce product data.
Improved Web Vitals metrics across the storefronts and integrated payment systems into the Solo Stove SFRA-based checkout.
Result:
Engineering across three retail brands, Salesforce frontend coverage, and Web Vitals improvements across the storefronts.
Developing an E-Commerce Marketplace for Bookis
Challenge:
A Norwegian e-commerce company needed experts to improve and expand its core online marketplace platform.
Solution:
Implemented book catalog updates using serverless functions.
Integrated Strapi page builder, payment systems, and third-party APIs.
Migrated web app from Angular to Vue.js.
Developed a React Native mobile app.
Result:
$4M in Gross Merchandise Value generated.
Building a Custom E-Commerce Website with Integrated Payments and Logistics for Bookis
Challenge:
A Norwegian book marketplace needed a custom e-commerce website to support both B2C and C2C transactions with integrated payment, delivery, and pricing tools.
Solution:
Built a full-featured e-commerce website with React and Vue.js supporting dual transaction models.
Integrated Stripe and Vipps for secure payment processing with voucher and payback support.
Connected local postal services Postnord and Helthjem for C2C book delivery.
Developed an automated competitive intelligence system for price monitoring across marketplaces.
Result:
Launched a complete B2C and C2C platform with seamless multi-provider payments and an automated competitive pricing system, supporting the platform's growth to 450K+ users and expansion from Norway to Sweden.
Building a Scalable E-Commerce & Subscription Platform
Challenge:
A SaaS marketing technology platform needed to scale its product and migrate subscription billing.
Solution:
Built core platform features: credit borrow flow, attribute enrichment, configuration tools, redesigned onboarding, reports, and contracts.
Migrated subscription billing from Chargify to a configurable Salesbricks model.
Designed domain-separated serverless subsystems on GCP with an event-driven configuration layer.
Result:
Faster onboarding, expanded platform capabilities, subscription platform migration, and domain-separated serverless subsystems.
Trusted by Industry Leaders
“DBB Software's commitment to delivering outstanding AI and custom software solutions was truly impressive”
Mariam Asatryan
COO, Software Engineering Company
“DBB Software delivered the first version in record time. The team continues to work on the website with a sense of ownership and pride in their work.”
Alex Shyba
CTO, Uniform
"Impressive what they have managed to make in such a small time, also suggesting new ways to implement, or new technologies we should be aware of.”
Peder Søholt
CTO & Co-Founder, Plaace
"They are skilled, communicative, and dedicated workers. DBB Software has delivered the project on time and with high quality, exceeding the client's expectations"
Alon Gilady
CEO, Renovai
"Their level of engagement and collaboration on each project are impressive. The engagement has reduced call center costs and increased overall consumer growth"
Name withheld under NDA
Product Manager, DispatchHealth
"There was nothing DBB Software could've done differently. DBB Software successfully completed the project's milestones, including an admin panel and data source for customers."
Adam Aly
CEO, Longtail
E-Commerce & Marketplace Expertise
Hands-on experience building small- and large-scale marketplaces, with your business logic built into the architecture from day one.
Long-Term Partnerships & Support
80% of clients stay 7+ years; our teams collaborate for 5+ years, giving you continuity and deep product knowledge across every release, plus a platform you own outright, with no vendor lock-in.
Enterprise Security & Compliance
PCI DSS-aligned payments, GDPR and SOC 2, with CMMI and ISO/IEC 27001-aligned processes for quality, security, and continuous improvement, at any stage, not just enterprise.
See Your Marketplace Scoped in Seconds
Describe your project and get an instant AI scope preview: architecture, top risks, and milestones. No calls, no emails required.
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How We Deliver
From the first conversation to production, DBB combines senior commerce engineers, specialized AI agents, and milestone-based delivery to keep scope, progress, and ownership clear.
Understand the Outcome
We start with your business goal, buyers and sellers, your commission and revenue model, current systems, technical environment, and expected result. We listen first and recommend the right path instead of pushing a predefined package.
Define the Right Engagement
Depending on your needs, we propose a fixed-scope marketplace build, a first release proving one side of the market before the other is opened up, or a dedicated team that keeps building as vendor and order volume grows. You receive a clear delivery plan with scope, milestones, responsibilities, timeline, and budget.
Design the Solution
Our senior engineers define the architecture, the multi-vendor and commission model, split payments and payouts, catalog and search, order and returns flows, ERP and PIM integrations, security and compliance, and the deployment approach. Where AI is involved, we also define model strategy, evaluation, human oversight, and fallback logic.
Build in Milestones
We deliver working functionality in short, visible milestones. Our engineers use specialized AI agents across planning, development, testing, and documentation, while remaining accountable for architecture, code quality, security, and final decisions.
Validate, Launch, and Evolve
We test functionality, payment and payout accuracy, integrations, search relevance, performance at retail volume, and security before release. After launch, we support deployment, handover, monitoring, optimization, and further product development.
Have a multi-vendor marketplace, a B2B procurement flow, or a platform to scale?
Tell us what you are trying to achieve. We will help you determine the right technical and delivery approach.
Mina Morkos
Business Development Manager
Discuss Your Project
Let's Talk About Your Marketplace Project
"Tell us what you're building your marketplace model, the sellers and buyers you serve, the integrations you need, and what's not working with your current setup.
We'll get back to you within one business day with an honest assessment and, if it's a good fit, an initial cost estimate.”
Mina Morkos
Business Development Manager