I research what I write about, and I was trained to check whether other people's research holds up.
I started in academic writing in 2016, spending three years on papers across business studies, management, and HR. Then I moved into quality control, assessing other writers' work against rubrics and building the training programs they learned from. That's the habit I brought into tech: read the primary sources, name them, and don't publish a claim I can't back.
At DBB Software, I own the content library, from service pages and industry pages to the buyer-guidance pieces that compare approaches, vendors, and real costs. I took the site's domain rating from 10 to 30+. Most of the last year has gone into a narrower question: how software buyers now research through AI assistants instead of search results, and what makes a page worth citing to one. I'm Semrush-certified in technical and on-page SEO for AI search, and I hold UC Davis's content marketing strategy certificate.
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