Building Storefront CMS Blocks Across Multiple Retail Brands
DBB Software embedded engineers into Solara6's delivery teams to build CMS-driven storefront components for Solo Stove, Crocs, and Coach on Salesforce Commerce Cloud.
Industry
Retail & E-Commerce
Service
Web Development
Team
1 Solution Architect, 4 Frontend Developers, 3 QA Engineers
Project State
May 2021 - Ongoing
Country
United States
About the Client
Solara6 is a web product and performance optimization agency that builds and supports e-commerce storefronts for retail brands. Their portfolio spans direct-to-consumer outdoor, footwear, accessories, food, electronics, and home brands, with public clients including M&M's, Coach, Kate Spade, PetSmart, Adidas, Samsung, and Marc Jacobs. The agency specializes in storefront engineering and performance optimization on Salesforce Commerce Cloud and related stacks.
The Client's Initial Request
Solara6 engaged DBB Software to extend its client delivery teams with embedded frontend engineering capacity for client storefronts, including Solo Stove, Crocs, and Coach.
Embedded Engineering Capacity
Provide frontend engineering capacity Solara6 can deploy across multiple brand engagements simultaneously, scaling up and down as the project mix shifts.
01
Multi-Framework Salesforce Fluency
Bring engineers fluent across the Salesforce Commerce Cloud frontend ecosystem so they can be assigned to any brand engagement regardless of whether the storefront runs on SFRA or a modern Salesforce stack.
02
Brand-Themed CMS Component Libraries
Build modular CMS components for each brand engagement, themed to the brand, and integrated with live Salesforce product data.
03
CMS-Driven Content Authoring
Wire components through Salesforce's content authoring surface so brand teams can manage content-rich pages through the CMS rather than as code changes.
04
QA Coverage Across the Portfolio
Provide dedicated QA capacity alongside the frontend team so every brand engagement ships with consistent quality standards.
05
Solutions We Delivered
DBB Software became Solara6's embedded engineering partner across the agency's retail-brand portfolio, assigning frontend and QA engineers to the delivery teams running each brand engagement.
Salesforce Commerce Cloud Multi-Framework Coverage
Brought engineers fluent across the Salesforce Commerce Cloud frontend ecosystem. The Solo Stove engagement runs on Salesforce's legacy SFRA reference architecture; the Crocs engagement runs on a modern Salesforce stack.
CMS Block Library and Content Authoring
Built modular CMS components across each brand engagement, including hero and content sections, product-driven blocks, promotional and merchandising components, and brand-themed page templates.
Performance Optimization, Checkout Integration, and Ongoing Support
Alongside CMS work, the team improved Web Vitals metrics (CLS, INP, LCP) across the storefronts, integrated payment systems into the Solo Stove checkout (which runs on Salesforce's legacy SFRA architecture), and handled ongoing bug fixes and maintenance across brand engagements.
Results Achieved
CMS Components Hooked Into Salesforce's Content Tooling
The CMS blocks wire through Salesforce Commerce Cloud's content authoring surface, so content updates can happen through the CMS rather than as code changes.
Consistent QA Across the Engagements
QA engineers provide test coverage across the brand engagements, so every storefront ships with consistent quality standards.
Web Vitals Improvements Across the Storefronts
Targeted CLS, INP, and LCP work addressed performance regressions across the storefronts, with engineers iterating on the metrics as new content and features shipped.
Frontend Engineers for Agencies Running Multiple Projects
We embed engineers and QA specialists into your delivery teams, scaling with your project mix as new brand engagements ramp.
Contact Us
"Most of our work starts with a 30-minute call where someone describes a product they're trying to ship and one part of the engineering picture they can't get around.
If that's where you are, let's set one up; I'll tell you straight whether we're the right fit.”
Mina Morkos
Business Development Manager
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