Building Audience Targeting and Enrichment Features for a SaaS Platform

DBB Software worked as an extension of Tie's in-house engineering team and helped build user-defined audience targeting filters and audience-list enrichment, so Tie's marketers can run their own targeting and enrichment work without filing engineering tickets for every variant.

Industry

Retail & E-Commerce

Service

Web Development

Team

2 Full-Stack Developers

Project State

October 2024 – Ongoing

Country

United States

About the Client

Tie helps creators and e-commerce brands convert their audiences into customers through personalized storefronts, automated recommendations, subscription billing, and no-code configuration tools. The platform combines enriched customer data and creator-to-brand matching to deliver a high-performing commerce experience for both sides.

meettie.com

The Client's Initial Request

Tie's onboarding flow required the support team to handle several steps manually for each new user, including adding the user's domain (DNS), connecting their Klaviyo account, and setting up Google Ads integrations. Tie wanted to overhaul this and shift more of the onboarding to self-service.

Refactor the Onboarding Flow

Rebuild the onboarding experience around a self-service model, without disrupting active users.

Make DNS Provisioning Self-Service

Replace the support-team-handled DNS process with self-service domain addition through the platform.

Build Klaviyo and Google Integration Apps

Connect Klaviyo and Google Ads accounts directly to the platform so users don't file separate support requests for each.

Automate the Orchestration

Tie the onboarding pieces together so the new flow feels like a single experience for the user rather than a series of disconnected steps.

Solutions We Delivered

DBB Software worked as an extension of Tie's in-house engineering team across the onboarding workstream.

Refactored Onboarding Flow

Rebuilt the onboarding experience around a self-service model. The new flow gives new users a clean path from sign-up to first activation, without the manual support handoffs the previous flow required.

Self-Service DNS Provisioning

Replaced the support-team-handled DNS process with self-service domain addition through the platform. New users add their own domain directly through the product rather than filing a ticket and waiting for support to do it manually.

Klaviyo Integration App

Took part in building an integration app that connects a user's Klaviyo account into the platform without manual support intervention. No more support-handled API key exchanges per new user.

Google Ads Integration App

Assisted in building an integration app that connects a user's Google Ads account into the platform without manual support intervention.

Orchestration Across the Onboarding Pieces

Automated the workflow that ties these onboarding steps together so the new flow behaves as one experience for the user rather than a series of disconnected steps.

Results Achieved

Self-Service Onboarding End-to-End

The DNS and integration steps that previously required a support ticket per new user are now handled by the user directly through the platform.

Reduced Manual Support Load

The support team no longer handles per-user DNS additions or Klaviyo and Google Ads account hookups by hand.

Klaviyo and Google Ads Direct Integrations

Users connect Klaviyo and Google Ads accounts through integration apps inside the platform rather than coordinating with support to exchange API keys.

Onboarding Behaves as Unified Experience

The orchestration ties the refactored flow, DNS provisioning, and integration apps together so new users move through them without context-switching between the product and a support thread.

Move Manual Steps Out of Your SaaS Onboarding

We embed engineers into your in-house team and take part in shifting onboarding work off support and into self-service flows that users can complete on their own.

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