BUILDING A SCALABLE COMMERCE & SUBSCRIPTION PLATFORM
Find out how DBB Software helped a platform that empowers creators and e-commerce brands to monetize audiences and automate engagement, accelerate development, improve onboarding, and scale its core SaaS infrastructure through end-to-end engineering and architectural support.
Industry
Retail & E-Commerce
Service
Dedicated Development Team
Team
2 Full-Stack Developers
Project State
October 2024 – Ongoing
Country
United States
About the Client
Tie helps creators and e-commerce brands convert their audiences into customers through personalized storefronts, automated recommendations, subscription billing, and no-code configuration tools. The platform combines enriched customer data and creator-to-brand matching to deliver a high-performing commerce experience for both sides.
THE CLIENT'S INITIAL REQUEST
Tie partnered with DBB Software to strengthen development capacity, deliver new product features, and support the architectural evolution of the platform following their rebrand from RevenueRoll to Tie:
Develop a Reliable, Scalable Product
Enhance stability while adding new features across critical user journeys.
01
Accelerate Delivery Without Sacrificing Quality
Maintain high development speed through proactive engineering and consistent code quality.
02
Implement Core Commerce Flows
Build credit borrow flows, onboarding processes, user configuration tools, and enrichment logic.
03
Improve and Automate Onboarding
Redesign onboarding for clarity and speed, and begin automating repeatable workflows.
04
Set Up Development Infrastructure
Configure a monorepo, CI/CD pipelines, and GCP resources to support long-term scaling.
05
SOLUTIONS WE DELIVERED
DBB Software became deeply embedded in Tie’s engineering organization, supporting architecture, backend and frontend development, and infrastructure improvements:
Architecture & Infrastructure Setup
Established a scalable monorepo architecture and configured CI/CD pipelines to streamline deployments across environments. Our team also set up and optimized the client’s GCP infrastructure.
Core Platform Feature Development
Implemented several critical features that power the Tie platform, including the credit borrow flow, a redesigned onboarding system, user configuration tools, and an attribute enrichment engine.
Commerce, Billing & Third-Party Integrations
Supported the transition from Chargify to Salesbricks, enabling more flexible subscription management during the rebrand. We also implemented and improved integrations with Stripe, the Slack API, Google Maps, and Google Drive.
Onboarding Automation & Workflow Enhancements
Improved the onboarding experience and began automating parts of the journey using Klaviyo and custom workflow orchestration.
RESULTS ACHIEVED
Faster User Onboarding
Redesigned onboarding flows and early automation reduced time-to-activation for creators and brands.
Stronger Development Infrastructure
Introduced monorepos for selected functional modules and set up CI/CD and GCP environments, improving reliability and deployment speed.
Expanded Core Platform Capabilities
Delivered critical features, including credit borrowing, onboarding flows, configuration tools, and data enrichment logic.
Successful Subscription Migration
Supported a smooth transition from Chargify to Salesbricks during the platform’s rebrand.
Highly Collaborative Delivery Model
DBBS engineers integrated seamlessly with Tie’s internal team to maintain high development velocity and quality
