Building a Scalable E-Commerce & Subscription Platform
DBB Software supported Tie through a platform evolution. Two full-stack engineers embedded alongside the in-house team to deliver feature work, scale the architecture, migrate subscription billing, and improve onboarding across the full SaaS engagement.
Industry
Retail & E-Commerce
Service
Web Development
Team
2 Full-Stack Developers
Project State
October 2024 – Ongoing
Country
United States
About the Client
Tie helps creators and e-commerce brands convert their audiences into customers through personalized storefronts, automated recommendations, subscription billing, and no-code configuration tools. The platform combines enriched customer data and creator-to-brand matching to deliver a high-performing commerce experience for both sides.
The Client's Initial Request
Tie engaged DBB Software to strengthen development capacity, deliver new product features, and support architectural evolution.
Develop a Reliable, Scalable Product
Enhance stability while adding new features across critical user journeys.
01
Accelerate Delivery Without Sacrificing Quality
Maintain high development speed through proactive engineering and consistent code quality.
02
Implement Core Commerce Flows
Build credit borrow flows, onboarding processes, user configuration tools, and enrichment logic.
03
Improve and Automate Onboarding
Redesign onboarding for clarity and speed, and begin automating repeatable workflows.
04
Set Up Development Infrastructure
Configure a monorepo, CI/CD pipelines, and GCP resources to support long-term scaling.
05
Solutions We Delivered
DBB Software became embedded in Tie's engineering organization, supporting architecture, backend, and frontend development, integrations, and infrastructure improvements across the full platform.
Architecture & Infrastructure Setup
Established a scalable monorepo architecture and configured CI/CD pipelines to streamline deployments across environments. Set up and optimized the client's GCP infrastructure as the foundation for the platform's serverless subsystems, with the detailed architecture covered in the serverless deep-dive case.
Core Platform Feature Development
Implemented core platform features, including the credit borrow flow (automating credit acquisition from third-party lenders), user configuration tools, the attribute enrichment engine, and separate services for reports and contracts.
Commerce, Billing & Third-Party Integrations
Supported the transition from Chargify to Salesbricks and integrated Shopify, Meta, and Google apps, Klaviyo, and Salesbricks across the platform. Details on the new billing and payment subsystems are covered in the billing/payments deep-dive case.
Onboarding Automation & Workflow Enhancements
Improved the onboarding experience and began automating parts of the journey using Klaviyo and custom workflow orchestration, reducing time-to-activation for new users.
Results Achieved
Faster User Onboarding
Redesigned onboarding flows and early automation reduced time-to-activation for creators and brands.
Stronger Development Infrastructure
Introduced a scalable monorepo, configured CI/CD pipelines, and set up GCP environments to support long-term scaling.
Expanded Core Platform Capabilities
Delivered the credit borrow flow, redesigned onboarding, user configuration tools, the attribute enrichment engine, and separate report and contract services.
Successful Subscription Migration
Took part in migrating every active subscriber from Chargify to Salesbricks, with billing continuity preserved through the cutover.
Scale Your SaaS Platform with Embedded Engineering Velocity
We embed engineers alongside your in-house team to ship new features fast and modernize architecture as the platform scales.
Contact Us
"Our 10 years of expertise are embedded in our pre-built solutions, so you don’t need to start from scratch. We set everything up 50% faster.
Interested? Fill out the form and book a free consultation!”
Mina Morkos
Business Development Manager
