Building Storefront CMS Blocks Across Multiple Retail Brands

DBB Software embedded engineers into Solara6's delivery teams to build CMS-driven storefront components for Solo Stove, Crocs, and Coach on Salesforce Commerce Cloud.

Industry

Retail & E-Commerce

Service

Web Development

Team

1 Solution Architect, 4 Frontend Developers, 3 QA Engineers

Project State

May 2021 - Ongoing

Country

United States

The Challenge

Solara6 engaged DBB Software to extend its client delivery teams with embedded frontend engineering capacity for client storefronts, including Solo Stove, Crocs, and Coach.

Embedded Engineering Capacity

Provide frontend engineering capacity Solara6 can deploy across multiple brand engagements simultaneously, scaling up and down as the project mix shifts.

Multi-Framework Salesforce Fluency

Bring engineers fluent across the Salesforce Commerce Cloud frontend ecosystem so they can be assigned to any brand engagement regardless of whether the storefront runs on SFRA or a modern Salesforce stack.

Brand-Themed CMS Component Libraries

Build modular CMS components for each brand engagement, themed to the brand, and integrated with live Salesforce product data.

CMS-Driven Content Authoring

Wire components through Salesforce's content authoring surface so brand teams can manage content-rich pages through the CMS rather than as code changes.

QA Coverage Across the Portfolio

Provide dedicated QA capacity alongside the frontend team so every brand engagement ships with consistent quality standards.

Solutions We Delivered

DBB Software became Solara6's embedded engineering partner across the agency's retail-brand portfolio, assigning frontend and QA engineers to the delivery teams running each brand engagement.

Salesforce Commerce Cloud Multi-Framework Coverage

Brought engineers fluent across the Salesforce Commerce Cloud frontend ecosystem. The Solo Stove engagement runs on Salesforce's legacy SFRA reference architecture; the Crocs engagement runs on a modern Salesforce stack.

CMS Block Library and Content Authoring

Built modular CMS components across each brand engagement, including hero and content sections, product-driven blocks, promotional and merchandising components, and brand-themed page templates.

Performance Optimization, Checkout Integration, and Ongoing Support

Alongside CMS work, the team improved Web Vitals metrics (CLS, INP, LCP) across the storefronts, integrated payment systems into the Solo Stove checkout (which runs on Salesforce's legacy SFRA architecture), and handled ongoing bug fixes and maintenance across brand engagements.

Results Achieved

CMS Components Hooked Into Salesforce's Content Tooling

The CMS blocks wire through Salesforce Commerce Cloud's content authoring surface, so content updates can happen through the CMS rather than as code changes.

Consistent QA Across the Engagements

QA engineers provide test coverage across the brand engagements, so every storefront ships with consistent quality standards.

Web Vitals Improvements Across the Storefronts

Targeted CLS, INP, and LCP work addressed performance regressions across the storefronts, with engineers iterating on the metrics as new content and features shipped.

Frontend Engineers for Agencies Running Multiple Projects

We embed engineers and QA specialists into your delivery teams, scaling with your project mix as new brand engagements ramp.

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