Developing a Global Real Estate Powerhouse for a Proptech Company
A real estate company approached DBB Software to improve the functionality of its flagship platform. Learn how a strategic approach and technological prowess can turn a proptech web platform into a comprehensive real estate powerhouse.
Industry:
Real estate
Team:
1 DevOps, 1 QA, 2 BE Developers, 2 FE Developers
Project State:
July 2020 - Ongoing
Country:
Norway
Proptech
Platform
Security
Background
A Norwegian proptech company required assistance with improving the functionality and performance of their real estate web platform. The platform provides practical applications of data analytics to help clients shape effective strategies, find suitable locations and tenants, and encourage collaboration within the industry. They wanted to create a new UI, bring scalability, and adjust security measures.
Outcome
DBB Software developed a comprehensive real estate platform for the client. Incremental improvements to the solution brought the following benefits:
- Website performance: Optimization measures improved general website performance.
- New UI/UX: Fully refreshed design and intuitive user flow improved user experience and boosted engagement.
- Integration measures: Integration with AWS and AliCloud opened the company to new markets, including China.
- Enhanced analytics: Adding new advanced analytics tools provided the client with new insights into user behavior.
- Stakeholder relations: Improved security measures bolstered trust among clients and other stakeholders.
Main Product Features
The platform provides a comprehensive digital solution for the entire rental lifecycle.
Verified tenant screening ensures reliable applicant information.
Tenants can easily submit maintenance requests and payments via the platform.
Detailed property listings offer all the information prospective renters need.
A searchable database of available rental units for an informed housing choice.
Business Context
The client’s platform provides data and analytics for real estate companies, retailers, and brokers to make informed decisions about their strategies:
- It allows property managers and landlords to market available units, screen tenant applicants, electronically sign leases, collect rent payments, and handle maintenance requests
- The platform covers the entire tenant lifecycle from the initial marketing of the vacant unit to the end of the lease term.
Challenges
#1
Ensuring robust data security was a key challenge, as the client needed to handle complex regulations and protect sensitive information for the users.
#2
Integrating with new marketplaces, particularly in tech-savvy regions like China, posed a unique challenge.
#3
The existing website needed more scalability to accommodate future growth and the flexibility to cater to diverse regional needs and user preferences.
#4
The pre-existing website was limited by its technology.
#5
Global expansion was a critical objective, with the client aiming to extend their presence and reach into new markets, specifically in the APAC and MENA regions.
Solution
The DBB Software team completely renovated the platform’s front-end and back-end sides. We completely redesigned the website, added new UI features, robust security measures, and advanced analytics, and integrated the platform with AWS.
- AI summary assistant: An AI summary assistant to answer users’ questions and help users analyze data for charts and business areas.
- Business area comparison tool: A tool for reviewing and comparing business properties and data.
- Advanced analytics tools: Global search for areas, locations, and concepts across different countries.
- Deep integration with map services: The ability to draw and add custom areas with custom boundaries.
As a result, the client's real estate platform gained a refreshed interface with additional features for customers’ convenience. The solution became more secure and scalable while opening access to new countries and regions.
Implementation
DBB Software team analyzed the client’s platform to identify the current situation with their solution, including technologies and requirements. Our specialists also proposed an appropriate tech stack to prepare for the development process, which the client approved.
Our team used the Agile methodology to optimize workflows and resources. Through iterations, we developed:
- We used DBBS Platform Base with TypeScript as a foundational layer for improved robustness and scalability.
- Our team actively used a blue/green deployment approach strategy for minimal downtime.
- We implemented 3-rd party integrations with Telia, BankAxept, Prognosesenteret, GeoData, and Google to process and iterate terabytes of data.
Our developers performed rigorous testing to ensure that the code worked as intended and addressed any bugs that came up during the development.
With the solution deployed, we continued gathering user feedback and improving the platform. Iterative improvements allowed us to continuously add new features.
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