DEVELOPING HIGH-PERFORMANCE WEB PORTALS AND A PERSONALIZED MARKETING WEBSITE FOR UNIFORM
Learn how DBB Software partnered with Uniform to build multiple high-performing demo portals and a dedicated marketing website with advanced personalization, analytics tracking, and flicker-free A/B testing, all designed to showcase Uniform’s composable experience capabilities.
Industry
Retail & E-Commerce
Service
Web Development
Team
3 Senior FE Developers
Project State
September 2021 - Ongoing
Country
United States
THE CLIENT'S INITIAL REQUEST
Uniform required a set of production-ready websites that would accurately represent the capabilities of its digital experience platform. These solutions needed to function as live examples of real-time editing, personalization, and high-performance rendering while supporting both marketing initiatives and internal demonstration workflows:
Multiple Demo Web Portals
Create several demo portals that could visually and interactively demonstrate live editing, component flexibility, and personalized content.
01
Dedicated Marketing Website
Develop a full-scale marketing website built with user-based personalization, analytics tracking, and flicker-free A/B testing.
02
High Performance Across All Web Properties
Optimize websites to enable reliable operation in demos, workshops, and customer sessions, ensuring the platform’s strengths are immediately visible.
03
SOLUTIONS WE DELIVERED
Uniform needed a series of high-performance websites to demonstrate the capabilities of its digital experience platform and strengthen its marketing presence. The goal was to showcase real-time editing, personalization, and speed through production-grade web experiences.
Demo Web Portal Development
Created several demo web portals used to demonstrate Uniform’s platform capabilities. Each portal was built to support real-time content editing, dynamic component rendering, and stable performance during live demonstrations.
Dedicated Personalized Marketing Website
Developed a new marketing website designed to serve as Uniform’s main digital presence. The website incorporated user-based personalization, providing tailored content for different audiences. We integrated analytics tracking throughout the experience and implemented flicker-free A/B testing to ensure accurate experimentation results without visual disruptions.
Unified Component System for Website Development
Implemented a unified component system allowing consistent development across all Uniform web properties. The system included reusable UI components, layout structures, and configuration patterns that enabled rapid creation of new pages and microsites. The architecture ensured that all new marketing and demo websites adhered to the same design and performance standards.
RESULTS ACHIEVED
1-Month Marketing Website Launch
Delivered the first version of the new marketing website in just one month, enabling Uniform to immediately enhance its digital presence.
High-Performing Demo Portals Delivered
Built multiple demo web portals that became core tools for sales and marketing, showcasing live editing and personalization during real customer sessions.
90+ Lighthouse Performance Scores
Ensured fast, reliable website performance across all portals and devices, supporting seamless demos and improved user experience.
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